As the President of Her Campus UCF, I have gotten the opportunity to lead my team through campaigns and product launches with top-named brands.

In our partnerships, we are tasked with distributing product samples, coupons and creating social content to increase reach for our audiences.

Through our partnership with YSL Beauty, Her Campus UCF worked to increase awareness of YSL's Black Opium Fragrance through marketing strategies, campus tabling and creating high quality photographs and videos for social media. 

We positioned the campaign around the "sweet art of seduction" by highlighting the fragrance's elegance and the sexiness that is packed into every sniff.

My team held a Valentine's Day Party, distributing the fragrance along with snacks that are just as sweet as Black Opium. 

For distribution purposes to reach a broader audience, we held a tabling event on the campus of UCF where students could write a love note to a stranger and pickup a sample in order to pass on the love. 

For social content, we wanted the photos to be a mix of editorial and sexy, which was found to be successful.

Her Campus UCF partnered with Sun Bum to promote their commitment to sustainability and promote two skin care products and two hair products.

This campaign was heavily inspired by not only sustainability, but the lifestyle of Florida students. Our event marketing team held a pool party to distribute products to students on campus.

To exemplify sustainability, Her Campus UCF made our own thrift shop on campus, where we sold donated clothes. Repurposing clothes and finding them new homes instead of allowing them to contribute to the overwhelming amount of waste in the environment helped us spread the value of sustainability in a way that would appeal to our audience.

During Her Campus UCF's partnership with Fenty Beauty, we built awareness and excitement for the the Hella Thicc Volumizing Mascara during product release through user-generated content and media strategies.

This campaign was focused heavily on social media marketing, where we sought to reach a large audience through UGC testimonials. We allowed students to participate in games and quizzes for Tik Tok in exchange for product samples. This allowed us to create buzz through not only the media, but word-of-mouth. 

Her Campus UCF partnered with Estée Lauder to promote their new nutritious line of skin care. This line focused on the value of wellness, which we honed in on during our campaign.

To highlight wellness and build brand awareness, we held multiple wellness events including a yoga event and a self-care night during finals week. This self-care night encouraged students to wind down during a busy time and take care of their mental health by journaling, coloring, fueling themselves and taking care of their body by using the products in the nutritious line. Our yoga event helped us encourage our audience to practice holistic wellness and acknowledge the correlation between mental and physical health. 

We focused heavily on social media marketing during this campaign, which is highlighted through professional photos that can be found on Instagram @hercampusucf.

In partnership with Prada Beauty, we got the opportunity to promote the Paradoxe Intense Fragrance. My team and I developed an extensive plan behind our vision for the product in order to develop event marketing and social media strategies.

After analyzing how the product packaging made us feel, we decided to center our marketing tactics around a cottage core, feminine and editorial vision. Her Campus UCF held a garden party style picnic where students got to make friendship bracelets, soak in the sun and participate in a photoshoot. 

This campaign was also UGC heavy on both Tik Tok and Instagram. Photos can be found on Instagram @hercampusucf .