There's nothing I love more than the heart and soul of advertising! My post proud work are the projects I've put my hands on that allow me to write ad copy and create ads on a multitude of mediums that allow a story to be told about a brand.

My team and I were tasked with presenting a Q4 campaign to the team of The Good Pour, a liquor store that donates proceeds to a charity of the shoppers choice while enhancing the experience crafted when buying wine and spirits.

Here is a look at all of my contributions to this 360 campaign.

Here, you can see the entire brand audit crafted in order to present a campaign with the goal to rebrand Balenciaga after it's scandal.

Through thorough research and creative thinking, my team and I were able to strategize internal and external work to contribute to a campaign and rebranding that will allow for Balenciaga to see an increase in its credibility, trustability and sales.