During Her Campus UCF's partnership with Fenty Beauty, we built awareness and excitement for the the Hella Thicc Volumizing Mascara during product release through user-generated content and media strategies.

This campaign was focused heavily on social media marketing, where we sought to reach a large audience through UGC testimonials. We allowed students to participate in games and quizzes for Tik Tok in exchange for product samples. This allowed us to create buzz through not only the media, but word-of-mouth. 

Her Campus UCF partnered with Estée Lauder to promote their new nutritious line of skin care. This line focused on the value of wellness, which we honed in on during our campaign.

To highlight wellness and build brand awareness, we held multiple wellness events including a yoga event and a self-care night during finals week. This self-care night encouraged students to wind down during a busy time and take care of their mental health by journaling, coloring, fueling themselves and taking care of their body by using the products in the nutritious line. Our yoga event helped us encourage our audience to practice holistic wellness and acknowledge the correlation between mental and physical health. 

We focused heavily on social media marketing during this campaign, which is highlighted through professional photos that can be found on Instagram @hercampusucf.